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What We Do

Everything your seller
account needs — automated.

Built specifically for supplement brands. Every service operated 24/7 by Eli, our AI CIO — not an account manager juggling 50 clients.

✍️

Listing Optimization

Amazon is a search engine. We optimize for both the algorithm and the human buyer. Using AI-powered keyword analysis and competitor gap detection, we rewrite listings so your product is the obvious choice — on page one, at your price point.

  • Keyword-optimized titles using real search volume data, not guesswork
  • Bullet points written to lead with outcomes, not features
  • Backend keyword management — all 250 bytes used strategically
  • Brand/sub-brand title structure per Amazon best practices
  • Ongoing refresh as search trends shift and competitors move
🖼️

A+ Content Strategy

For supplement brands at $30–80/bottle, A+ Content is the single highest-leverage conversion improvement available. Amazon's own data shows 3–10% conversion lift. Most self-managed accounts don't have it. We build it — specifically designed to explain your product's science and differentiation to a skeptical shopper.

  • Brand story module that builds trust before the "Add to Cart"
  • Ingredient science callouts — especially effective for patented compounds
  • Competitor comparison charts ("Why not just take glucosamine?")
  • Dosing tier guides for brands with multiple SKU strengths
📈

PPC & Advertising Management

Stop guessing with your ad budget. Eli monitors bids continuously — not just weekly. We scale what works and cut what doesn't, maintaining your target TACOS while growing total revenue. No incentive to overspend: we charge flat rate, not a percentage of ad spend.

  • Full campaign architecture: branded defense, category expansion, competitor conquest
  • Weekly negative keyword harvesting and search term analysis
  • TACOS-focused strategy — total business impact, not just ad metrics
  • Separate campaign structures for each product line and price tier
🛡️

Account Health & Monitoring

A suppressed listing is lost revenue. A policy violation can spiral into something much worse. Eli monitors your account 24/7 so issues get caught within hours — not at the next weekly check-in.

  • Suppressed listing detection and same-day resolution
  • Performance metric tracking: ODR, VTR, Late Shipment Rate
  • Policy flag detection and Plan of Action support
  • Buy Box monitoring and loss alerts
  • Unauthorized seller detection and complaint drafting
🔍

Competitor & Keyword Intelligence

In the supplement space, prices shift fast and new competitors appear overnight. Eli tracks competitor movements, pricing changes, and keyword strategy continuously — so you know what's happening around you and can react before it costs you rank or the Buy Box.

  • Competitor keyword gap analysis — find what they rank for that you don't
  • Pricing intelligence and Buy Box strategy recommendations
  • New market entrant alerts
  • Monthly competitive landscape summary in weekly report
🧪

Conversion Testing New

Most agencies make changes and move on. We measure every one. Using Amazon's Sales & Traffic data, we track your conversion rate before and after every listing change — so you always know exactly what moved the needle and what didn't. No gut feelings. No guessing.

  • Baseline conversion rate established per ASIN before any changes are made
  • Sequential A/B testing: Version A runs 2–4 weeks, Version B runs 2–4 weeks
  • Weekly conversion rate monitoring via Amazon Sales & Traffic report data
  • Data-driven winner selection — we don't call it until the numbers are clear
  • Results included in your weekly report: before vs. after, sessions, units ordered, conversion %
  • For Brand Registry brands: access to Amazon's native Manage Your Experiments tool
📦

Inventory & FBA Monitoring

Stockouts kill rank. Overstock kills cash flow. Eli monitors your FBA inventory levels, inbound shipment status, and sell-through velocity — and flags reorder timing before you're out of stock.

  • FBA inventory level tracking across all active SKUs
  • Inbound shipment status monitoring
  • Stock-out risk alerts based on current sell velocity
  • Stranded inventory detection
📬

Weekly Reporting

A clean, plain-English report every week. No jargon. No vanity metrics. Revenue, rank movement, PPC performance, account health, and one clear list of what happened and what's next — delivered to your inbox every Monday.

  • Revenue and unit sales vs. prior week and prior month
  • Keyword rank movement on primary terms
  • PPC performance: spend, TACOS, top converting campaigns
  • Account health summary — any flags or issues resolved
  • Next week's priorities
Who This Is For

We serve three types of supplement brands.

Each gets a different approach — because the problems are different.

Track 1

Selling To Amazon (1P)

You sell wholesale to Amazon. They set the price and control the listing. We offer a better arrangement — higher per-unit price, full listing control, no chargebacks.

Learn more →
Track 2

Running Your Own Account (3P)

You manage your own Seller Central. Amazon has become a full-time job pulling you away from your brand. We take it off your plate entirely.

Learn more →
Track 3

Selling Through Resellers

Multiple resellers on your listing, MAP violations, unauthorized sellers. We consolidate to a single authorized reseller and take full control of your Amazon presence.

Learn more →