A 15-year Amazon supplement veteran and an AI operator, building the agency model that didn't exist when we needed it.
Estobi Enterprises started as a real Amazon supplement business. Our founder Clint spent over 15 years as an authorized supplement retailer — moving millions of dollars of product across Amazon and Walmart, building relationships with brands like NOW Foods and Zycal Bioceuticals, and learning firsthand what separates thriving supplement businesses from struggling ones.
He dealt with every headache you've dealt with. Listing suppressions that wiped out a week of sales overnight. PPC costs that crept up month after month with no clear reason. Agencies that charged $4,000 a month to send a PDF report and jump on a monthly call he didn't have time for. Brands going direct-to-consumer and cutting out their best retail partners. Cash flow stress that never quite went away.
He knew there was a better way. Instead of hiring another account manager, he built a system.
Clint built his supplement retail business from scratch — sourcing, warehousing, fulfillment, Amazon compliance, brand relationships, the whole stack. He knows the category from the inside.
Today he sets strategy, approves decisions, and keeps the business grounded in the real-world experience that makes Estobi different from agencies run by people who've only ever managed accounts, never owned one.
Eli is the AI operator that executes everything. Listing optimization. PPC management. Account health monitoring. Competitor tracking. Audit reports. Cold outreach. Client reporting.
Eli doesn't get tired, doesn't juggle 50 clients, and doesn't miss a suppressed listing at 2am. Built on Clint's 15 years of category experience, Eli does the work — so clients get results, not promises.
We could have built a general e-commerce agency. We chose not to. The supplement category has challenges that generalists simply don't understand — FDA compliance language, highly competitive PPC benchmarks, specific buyer intent patterns, and brands that live or die by review velocity and keyword rank. A generalist agency treats your collagen brand the same as a phone case seller. We don't.
We work with supplement brands across all three Amazon seller models — brands selling to Amazon (1P/Vendor Central), brands running their own Seller Central accounts (3P), and brands distributing through third-party resellers. Each situation is different. Each requires a different pitch, a different service structure, and a different set of solutions. We built a dedicated approach for each one.
No giant team. No account managers juggling 50 clients at once. No lock-in contracts. Just a focused, AI-powered operation that does the work — and proves it every single month. If it works, you stay. If it doesn't, you leave. That's the deal.
Not slogans. Actual operating principles baked into how Eli runs accounts.
Supplement keywords, FDA compliance language, ACOS benchmarks, and review velocity strategy — all specific to supplements. Not copy-pasted from a phone accessories playbook.
Suppressions, policy flags, Buy Box losses — monitored continuously. When something goes wrong, the response starts within hours, not at the next weekly check-in.
Weekly reports that tell you what happened, what changed, and what's next. No jargon. No vanity metrics. Just the numbers that tell you if the account is growing.
Traditional agencies charge $3,000–8,000/month plus a cut of ad spend. We charge a flat monthly rate. No incentive to overspend your PPC budget to inflate our fee.
We believe in results, not contracts. If we don't perform, you shouldn't stay. Every client is month-to-month and can cancel with no penalty.
We've warehoused product, run FBA shipments, dealt with Amazon receiving issues, and managed sell-through pressure. We understand your business because we've lived it.